Ep. 136 (BEST OF HGCG) Put Me in a Box for the Last Time with Ina Coveney

Written By Bree J

This week's episode is another special reshare from the vault—one that feels just as relevant today as it did when it first aired. Bree sits down with entrepreneur and business coach Ina Coveney to explore what happens when you're forced to rethink your career, your identity, and the stories you've been telling yourself about success.

After being passed over for a promotion while on maternity leave, Ina made the difficult decision to leave corporate and build a business on her own terms. What follows is an honest conversation about entrepreneurship, resilience, and the invisible work of unlearning the need to earn approval. Along the way, Ina introduces a metaphor Bree still thinks about today: the two horses that pull every entrepreneur's chariot. One is the clients who keep us accountable. The other is the deeper purpose that carries us through the moments when motivation disappears.

The conversation also explores the realities of being a working parent, from navigating guilt and societal expectations to recognizing that so much of the pressure we carry comes not from others—but from ourselves.

What You'll Learn in This Episode

  • Why leaving corporate often requires unlearning years of conditioning 

  • The "two horses" that keep every entrepreneur moving: client accountability and a purpose that's bigger than yourself

  • Why entrepreneurship doesn't eliminate pressure—it simply gives you the opportunity to choose which pressures are worth carrying

  • How limiting beliefs about being liked can quietly keep us playing small in business and life

  • Practical ways to set expectations, establish boundaries, and navigate the tension between building a business and being present at home

Connect with Ina

  • Instagram: @inacoveney

Connect with Bree

Bree J
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